It is not a scoop: cosmetic products have a positive impact on one’s self-image and self-esteem. No way: one feels far better when imperfections are masked, or when white hair disappears, thanks to a magical hair dye. What is new is that there are now tools to measure the enhancement in the quality of life provided by cosmetics. Such as the one set by Data Mining International SA, a research company, in cooperation with L’Oreal.
More and more studies are released, more and more methods are developed, to evaluate the impact of cosmetics on our emotions, our self-confidence, and, on a wider dimension, on the psychological aspects of their users. CosmeticOBS–L’Observatoire des Cosmétiques has already given its readers some clues on these new ways of measuring the efficiency of cosmetic products.
A new measuring tool, called BeautyQoL (Beauty Quality of Life) has been tested on 3,231 people, in 13 countries, and in 16 languages: France, United Kingdom, Germany, Spain, Italy, Sweden, Russia, USA, Brazil, Japan, India (Hindi and Indian English), China, and South Africa (Zulu, sotho and South-African English).
The tool allows for the calculus of an overall QoL index, as well as the calculus of five sub-marks that correspond to five key dimensions of the QoL: social life, self-confidence, humour, dynamism and attractiveness.
The study, jointly performed by the Swiss research agency Data Mining International and L’Oreal group, has been released on 20 November, 2012, in
Archives of Dermatology
(JAMA group, USA.)
According to Dr Ariel Beresniak, the CEO of Data Mining International, and the author of the study, "The positive impact of cosmetic products on self-esteem and well-being is known since the Ancient …
