What will be the dominant organic label of tomorrow? While Cosmos is still skating and a new European reference system is in preparation on the Colipa side, Natrue is advancing its pawns by announcing an offensive and innovative communication approach that includes a new website, a Facebook page, a Twitter account and a Flashcode for mobiles..;
14 March 2010 We were waiting Its unification of the various European organic labels and its new, more demanding certifications, for the beginning of 2010… Last news, the various actors of this still-future label are still creating the European association and finalizing the documents relating to the certification procedure… Meanwhile, the big moves continue on the competition side. Because the organic cosmetics market, in full growth, is growing and the status of leading label, recognized by consumers and adopted by the industry as the most"seller", can only be more and more profitable… Today, however, it is still the vagueness and profusion of national labels, all a little identical but all different, which does not help the clarity of the offer for the consumer. And some believe that the time is ripe for an attack in force to ensure dominance in the area. While the Colipa (European Cosmetic Industry Association) , NaTrue (born from a secession of the standard Cosmos working group and mainly supported by a few major German organic brands such as Dr. Hauschka, Lavera, Logona or Weleda) is busy occupying the field by presenting itself as the pioneer, and particularly in terms of transparency towards the consumer. By …
