After being placed in receivership in the summer of 2023, Eugène Perma (owner of the Pétrole Hahn, Eugène Color, Keranove, Nat&Nove Bio, Biorène, Laurence Dumont and Loua brands) has found a buyer: Naturopera.
Good news for Eugène Perma. Naturopera (and its partners) will continue to support the group. The agreement covers 213 employees, i.e. 90% of the workforce.
“Naturopera is writing an exciting new chapter in its history. It is with great pride that we welcome Eugène Perma’s emblematic brands. This takeover marks a major strategic step in our commitment to innovation and quality, reinforcing our position as the leader in ‘made in France’ fragrance hygiene. We are proud to carry on this heritage, combining sustainability and excellence to offer our consumers an unrivalled experience in the world of hygiene, beauty and hair care,” said Geoffroy Blondel de Joigny and Kilian O’Neill, founders of Naturopera.
