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Wednesday, December 1, 2021Sector

Nivea launches an eco-refill for its soaps

Nivea lance une écorecharge pour ses savons

Now it’s the turn of the Beiersdorf Group’s star brand to offer a refill solution for its liquid soap ranges. At the crossroads between bulk and refill, it is a soap tablet whose galenic melts in contact with water. This product therefore allows consumers to keep the same push bottle.

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Nivea recently expanded its liquid soap offering with a more eco-friendly alternative. Initially, consumers purchase a starter kit consisting of a 100% recycled and recyclable PET plastic bottle and a soap refill. Simply fill the bottle with warm water, add the refill and shake for 30 seconds.

When the bottle is finished, rinse it and put in a new soap tablet. EcoRefill are sold individually and packaged in an FSC cardboard box.

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