More than just a beauty concept store, Oh My Cream has developed its business by creating its own cosmetic brand. To expand its offer, the company acquired Combeau, a French player positioned in the food supplement market.
Combeau is a French company specialized in supplements and founded in 2020 by Erika Fogeiro. L’Essentiel Peau, designed to improve the overall appearance of the skin, is one of the brand’s best-sellers.
“After six years of building our own brand Oh My Cream Skincare, we wanted to respond to the growing demand from customers for a more holistic routine, and to strengthen our presence in the dietary supplements segment. We fell in love with Essentiel Peau, which became a real reference in a few months. Enriching our in-house offer with this particularly innovative brand was an obvious choice,” explained Juliette Lévy, Founder of Oh My Cream.
For her part, Erika Fogeiro declared: “On my way to raise funds, I met Juliette and it was a real coup de coeur. We share the same deep desire to infuse more transparency and expertise into the beauty and wellness sector, to always place our customers at the heart of our ecosystem. This incubation will enable us to accelerate our deployment in France and internationally and to launch the innovations we have been working on for several years now. With Oh My Cream, Combeau is multiplying its impact to help as many people as …
