In early 2021, Shiseido Company announced a partnership between the group’s eponymous brand and the World Surf League (WSL) as part of the “We Are One Ocean” campaign. As a result, the brand participated in the distribution of a petition to help conserve 30% of the oceans by 2030.
The petition calls on world leaders to protect and conserve 30% of the world’s ocean by 2030. The document was submitted to the United Nations in advance of the 15th meeting of the UN Convention on Biological Diversity (COP 15) in 2022. Alongside the release of the petition, Shiseido said that a series of concrete actions, again in partnership with WSL, would be taken in the near future, again in the context of ocean preservation.
“We are dedicated to improving the health and beauty of our planet’s oceans. Together with the World Surf League, we encourage ocean lovers around the world to join hands to protect and support the beaches we love, the oceans we depend on,” said the brand.
