It’s a rolling deal between the cosmetics brand and the organization dedicated to surfing. Since 2019, the two entities have been working together to preserve the oceans and marine diversity. For this year, Shiseido will partner with all WSF surfing competitions and participate in public awareness events on the beaches.
11 surfing competitions are planned for this year, all over the world. Shiseido will work with local communities and NGOs to implement activities such as beach cleanups and coral reef protection.
“WSL has been an incredibly dedicated ally over the past three years, and we are excited to continue our collaboration in 2022. Now, more than ever, sustainability is top of mind for consumers and a global priority for the brand,” said Ryota Yukisada, Chief Brand Officer for Shiseido.
