“With consumer awareness at an all-time high, and an influx of options the likes of which the market has never seen, India represents an exciting opportunity for the global beauty ecosystem. Building on the success of last year’s program, we have expanded its scope and scale by increasing the award categories to invite a wider group of founders, creators and innovators to join us,” said Shana Randhava, Vice President, New Incubation Ventures, The Estée Lauder Companies.

Beauty&You is an application-based program.
Five companies (or entrepreneurs) will be selected and rewarded. Winners will receive financial support, distribution assistance, mentoring and R&D support.

The application portal is open until August 5, 2023.