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Wednesday, March 20, 2024Sector

The "French Cosmetics" pavilion returns to Dubai with a new graphic identity

Le pavillon "French Cosmetics" repart à Dubaï avec une nouvelle identité graphique

After two successful years in 2022 and 2023, Cosmed’s “French Cosmetics” collective pavilion, which enables French companies to exhibit in the heart of the dedicated “Cosmetics & Skincare” hall at Beauty World Middle East in Dubai, is getting a new graphic identity.

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It’s a new symbol that will enable French cosmetics to fly the flag high at this international show from 28 to 30 October 2024. 150 m² will be allocated to French brands in this pavilion.

Each year, more and more cosmetics companies exhibit at this show, which has become a must-attend event for forging new partnerships with players in the cosmetics market in the Near and Middle East, Turkey, Egypt, Israel, Africa, India and Iran.
France is the leading supplier of cosmetic products in these countries, buoyed by a 14.5% increase in demand in the United Arab Emirates.
The quality image of “Made in France” is also a considerable asset.

With this new identity, VSEs and SMEs will benefit from Cosmed’s support in promoting French cosmetics at this trade show, which is performing extremely well: a 25% increase in visitors to 65,000 professionals, 1,700 exhibitors from 57 different countries and 27 international pavilions.

On the technical side, tailor-made support will be provided:
• A space tailored to the needs of SMEs: a stand of 9 m², 12 m², 18 m² or more, fully equipped (customised dressing and furniture: display bench + 1 table and 3 chairs, lighting, power sockets)
• …

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