There is no shortage of beauty box offers: with its friendly and economical aspects, this trendy concept has everything to please. But this box is different. Not only because it is 100% organic, but also because it conveys messages to consumers, and (all in beauty) marks the will of the organic to move to more modern and more offensive marketing approaches… like others.
The concept was presented during a press conference organized by the Cosmébio association on September 10, in conjunction with the Beyond Beauty trade show. And before presenting the company itself, Betty Santonnat, Cosmébio's Director of Development, detailed what had motivated its creation.
Against the suggestion box… received
" Who can claim never to have had a priori on organic cosmetics? "she started by saying. Sticky textures, unpleasant smells, cheap packaging, less effective products than their conventional counterparts…" Preconceived ideas have a hard life, but all this was before… "says Betty Santonnat. Because now it's different, and she announces the"new age bio" that the headlines of the women's press are beginning to relay. " Pleasure texture, high-tech active ingredients, innovative formulas, refined fragrances, amazing effectiveness "Such are the organic cosmetics seen, for example, by Mrs Figaro in a recent edition of the newspaper.
With in addition an important choice: the Cosmébio association boasts 500 member brands that offer 9,000 products in all distribution networks and more only organic stores: supermarkets, pharmacies, parapharmacies, institutes, Internet, home sales… The market, long called"niche", is growing, with always, Betty Santonnat wants to remind you, the same values: a healthy cosmetic that respects health, committed to …
