“75% of all ecosystems have been degraded. More than a million species are on the brink of extinction,” explains the brand. “Our mission is to preserve and rehabilitate 100,000 hectares of our planet by 2030.”

YSL Beauté and Re:wild, through the Rewild Our Earth program, have launched two new initiatives.
In the Bahamas, the aim will be to protect the iguanas of White Cay, one of the world’s most endangered lizards.
In Colombia, the project will contribute to the restoration of 3,579 hectares of buffer zones (neutral areas located between two plots of land) in the Chiribiquete and La Paya national parks in central Amazonia.