In the cosmetics jungle, some products are particularly popular with consumers. On behalf of Havas Startup Accelerator, Sensia (a company specializing in AI-based analysis of consumer behavior) has ranked the face masks that the French particularly like to use.
To carry out this study, Sensia analyzed over 46,000 customer reviews written on 80 products.
“Faced with a growing demand for environmentally friendly and ethically responsible beauty care, we chose to focus this research on masks that not only beautify the skin, but also embody the values of sustainability and social responsibility. Each product analyzed is either labeled (organic, vegan, cruelty free) or manufactured by brands actively committed to minimizing their environmental impact.”
Results
Mass market masks
• Pacifica - Wake Up Beautiful
• ZealSea - Superfood Clay Face Mask,
• Tree to Tub - Ginseng Green Tea Mask
• Yves Rocher - Regenerating Balm Mask with Organic Calendula
• Green People - Purifying Face Mask
• Sanoflore - Magnifica Mask Organic
• Embryolisse - Hydra-Masque Cream Mask
• Avril - Nourishing Face Mask
• Azure Cosmetics - Rose & Collagen
Premium masks
• Evolve Beauty - Radiant Glow Mask
• Ole Henriksen - Cold Plunge Pore Mask
• Algenist - Alive Prebiotic Balancing Mask
• Shiseido - Waso Satocane Pore Purifying Scrub Mask
• Belif - Aqua Bomb Sleeping Mask
• Dr. Hauschka - Revitalizing Mask
• Aromatherapy Associates Hydrating - Rose Face Mask
• Antipodes - Flora Probiotic …
