The CES, a trade show dedicated to new technologies, brings together, as it does every year, the best of the tech world in Las Vegas. L’Oréal was there and presented two tools to help consumers and industry professionals better understand hair coloring techniques.
L’Oréal presented two new concepts designed to facilitate hair dyeing.
The group explains that it was motivated by the Covid-19 crisis to develop a simple object for the general public. “When the pandemic led to the temporary closure of many salons, the use of home hair coloring increased by 6%. During this time, consumers were faced with the challenges of a home hair coloring process that had remained largely unchanged for decades, namely messy hair dye and the complexity of applying color to hard-to-reach areas.”
So L’Oréal came up with Colorsonic, a portable device (which looks like a big brush) that allows you to mix the color and apply it correctly. For optimal use, the group explains that the following steps should be followed:
• Choose a coloring from the 40 shades offered on the Colorsonic website (the coloring kit is shipped directly to your home)
• Load the color cartridge into the device for on-demand mixing, brush (with Colorsonic) from roots to ends for an even application • Wait 30 minutes and rinse
**“After years of research and development, we are excited to unveil technologies at this year’s Consumer Electronics Show that modernize the experience of millions of people …
