According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over time. Specialized websites, beauty subscriptions/boxes and homemade skincare are achieving double digit growth in France.
The occasional closure of so-called non-essential stores in France has put a strain on the economy of the beauty sector. However, consumer loyalty has been there. They have massively turned to the Internet to continue to buy skincare products.
Sites specializing in cosmetics have seen their sales rise by 43% between February 2020 and February 2021. “Players such as Beauté privée, Notino and Lookfantastic have managed to develop their customer base, making their sales figures take off. For comparison, prior to the pandemic, in the 12 months leading up to February 2020, this sector saw a 10% increase in sales compared to the same period the year before,” NPD analyzed.
New consumer habits
The French have shown a desire to take care of themselves since the beginning of the health crisis.
They have also shown a desire to use natural care products. As a result, DIY cosmetics have become very successful. “Aroma Zone sales (which markets ingredients to create beauty products at home) rose 29% in the 12 months to the end of February 2021. The average basket per visit was €35.14. This is the second consecutive year of double-digit growth for the brand, which recorded a 28% increase in …
