Since its inception, Internet shopping has been seductive thanks to its many advantages. And since March 2020, it has been praised as it has replaced physical distribution, which was greatly affected by Covid-19. But is it really that clear? Does it meet all the necessary requirements to fully satisfy the consumer? parcelLab France, an expert in customer relations, has conducted a survey among 50 cosmetic brands in the UK to assess the state of play of online sales… and to highlight the points to be improved.