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Tuesday, January 11, 2022Tech / Digital

Testings that virtualize the customer experience

Les essais qui virtualisent l'expérience clients

Is it still possible to miss out on new technologies? Beauty Tech (a term that groups together all technological innovations) offers many solutions such as personalized skin diagnosis or makeup testing. But in reality, how does it work and what are the interests for brands to get involved? CosmeticOBS met with Perfect Corp, a leading company in virtual testing solutions to learn more about it.

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CosmeticOBS: What is an augmented reality (AR) virtual trial? How does it work?

Perfect Corp: AR virtual trial uses 3D facial technology to scan a customer’s face and allow them to virtually try on a beauty product from their mobile or computer, or even on an iPad in-store. It’s like superimposing a beauty product on a live image.
A virtual trial solution is successful if the results displayed are equivalent to what will be achieved in real life, such as the glossiness of a lipstick or the tone of a foundation. This helps users shop remotely and not be disappointed when they receive and apply the product.
Perfect Corp. is now the leader in virtual makeup trials thanks to its patented AgileFace® face tracking technology, which provides realistic images with 720-pixel resolution for a clear result.

CosmeticOBS: What are the steps for a brand interested in Virtual Try On (VTO)?

Perfect Corp: A company looking to implement VTO must first choose the right solution provider. To do this, they need to consider their objectives and return on investment.
The chosen service provider will need to be a good fit with the company’s needs and be flexible, especially in …

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