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Cosmetic Days - Sun protection
Trends
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Trends

Under the influence of consumer expectations, technological innovations, feelings of the media, thoughts from various industry players, economic or regulatory contexts, trendy positionings, or societal reorientations… cosmetics trends are fast-changing. You will find everything you need here to learn how to anticipate them and evaluate their relevance…

Beauty: the French in search of the best pricesSubscribers only

Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their beauty purchases. A recent study carried out by the Klarna payment system reveals that consumers are looking to treat themselves, but are very careful about managing their budget.

Cosmetics: the international popularity of Made in FranceSubscribers only

While France is renowned abroad for its gastronomy, heritage and monuments, it is also renowned for its expertise. A recent OpinionWay survey for CCI France highlighted the fact that French cosmetics have particularly good press in other countries around the world.

Black Friday: consumer expectationsSubscribers only

Its name evokes the end of the year and bargain prices. Originating in the United States, Black Friday has established itself as a major commercial event just about everywhere, particularly in France. Forecasting firm VML has just published a report to help brands and retailers understand the issues surrounding this period.

Marketing trends to watch in 2025Subscribers only

Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including cosmetics) in need of inspiration, Kantar has drawn up a list of the best strategies to adopt for the year ahead.

Cosmetics: Americans' buying habitsSubscribers only

The investment bank Harris Williams has taken an interest in how the citizens of the United States will consume beauty in 2024. Among the key findings, the survey reveals that Americans are still spending more, if not more, on skincare products.
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Wednesday, May 11, 2022
The five upcoming trends according to BeautyStreamsSubscribers only
On the occasion of the 2022 edition of Cosmoprof Bologna, the forecasting agency BeautyStreams has unveiled its exclusive beauty forecasts for 2027. M...
Monday, May 16, 2022
Technicoflor launches a collection of upcycled perfumesSubscribers only
The French perfume house TechnicoFlor has just launched a collection of perfumes developed from upcycled raw materials. Aimed at perfume and cosmetics...
Wednesday, May 11, 2022
How do Americans take care of themselves?Subscribers only
What are the consumer habits of Americans? What are their bathroom rituals? How do they relate to the notion of sustainability in cosmetics? To answer...
Wednesday, May 11, 2022
Export: everything you need to know about SingaporeSubscribers only
With a GDP estimated at 83,264 euros per capita and a beauty market worth 1.15 billion euros, Singapore is an interesting country for French manufactu...
Tuesday, May 10, 2022
Information on the environmental characteristics of products: the French Decree is publishedSubscribers only
On 30 April 2022, the Decree “on consumer information on the environmental qualities and characteristics of waste generating products” was published i...
Wednesday, May 4, 2022
Ivory Coast: the rules of cosmetic exportSubscribers only
To enable French cosmetic brands to take advantage of foreign countries, Team France Export has reviewed the areas of the world and selected the most ...
Wednesday, May 4, 2022
Cosmetics: what do American teenagers prefer?Subscribers only
How and where do young Americans spend their money? To unravel this mystery, the investment bank Piper Sandler conducted a large study with a sample o...
Tuesday, May 3, 2022
Silab's sustainable initiativesSubscribers only
Committed to environmental preservation, the ingredient supplier just shared its new sustainability report. Its program is centered around five major ...
Tuesday, May 3, 2022
Guerlain sponsors the Millière ValleySubscribers only
Long committed to the preservation of ecosystems, Guerlain has just announced that it has become a patron of the Vallée de la Millière. This site, bou...
Tuesday, May 3, 2022
L'Oréal launches a sustainable investment fundSubscribers only
The group has just announced the creation of the Circular Innovation Fund. Its objective is to develop and finance circular and ecoresponsible innovat...
Monday, May 2, 2022
1 in 2 cosmetic products impacted by the AGEC law, according to Sia PartnersSubscribers only
The consulting firm Sia Partners has conducted a study to assess the volume and types of cosmetic products affected by the AGEC law. And it has identi...
Wednesday, May 4, 2022
Structural decline and challenges for the personal care sector, according to NielsenIQSubscribers only
On April 21, 2022, NielsenIQ, a specialist in consumer behaviour analysis, unveiled its new study dedicated to the French hygiene and beauty products ...
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