The cosmetics industry has always marketed products designed to improve appearance, camouflage blemishes, fight the signs of aging and care for the skin.
But in recent years, consumers have been refocusing on themselves. The various crises (health, economic, climatic, geopolitical…) are prompting the general public to focus more on their emotions to combat the prevailing malaise. And to help them in this complex task, cosmetics are the perfect ally.
In this way, the beauty industry becomes a daily partner for disconnecting, and caring for the psyche as well as the body.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2023 “When cosmetics go holistic”, english version, L’Observatoire des Cosmétiques’ edition (August 2023), 29 pages (ISBN: 978-2-493362-11-7), PDF format.
