The digital revolution is underway! For some time now, cosmetic brands have understood the potential of technological advances and how they can use them.
Whether it’s in terms of new product development or improving the customer experience (online or instore), professionals are no longer shying away from digital.
And among all these new tools, one of them is taking center stage: the Metaverse. This virtual world where you can become anyone you want seems to be a playground of infinite possibilities for brands.
To help beauty industry professionals better understand these new technologies, CosmeticOBS has designed this dossier.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2023 “Cosmeto-tech”, english version, L’Observatoire des Cosmétiques’ edition (February 2023), 18 pages (ISBN: 979-10-92544-95-4), PDF format.
