In the beauty industry, companies today face major challenges that go far beyond the simple production of cosmetics or international regulatory compliance. Society’s expectations are changing rapidly, and manufacturers must now address environmental, social and ethical issues.
Faced with a collective awareness of the climate emergency and societal impacts, the implementation of a Corporate Social Responsibility (CSR) policy has become essential.
Employees, consumers and young graduates are no longer content to buy from or work for brands that focus solely on profit.
They are looking for committed companies that take concrete action for the planet, that promote sustainable practices and that have a real social impact.
To attract and retain these stakeholders, beauty companies must now prove that their actions are aligned with strong ethical values, by integrating responsible approaches at the heart of their strategy.
The author
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial staff of L'Observatoire des Cosmétiques in 2016. Her areas of expertise are trends, eco-responsibility and analysis of the beauty market.
Minibook 2024 “Incontournable RSE”, French version, edition of L'Observatoire des Cosmétiques (October 2024), 31 pages (ISBN: 978-2-493362-30-8), PDF format.
