Artificial intelligence (AI) has become a strategic lever in the beauty industry. For manufacturers, AI represents much more than a simple technological advance: it’s a veritable operational revolution. Thanks to AI, it is possible to save precious time by automating repetitive tasks such as analyzing market trends, managing inventory or personalizing offers.
This tool can also be used to push back the limits of creativity, and bring new concepts, formulas and products to life.
Nevertheless, this technology is new, sometimes misunderstood and can be frightening.
This Minibook takes stock of how companies can make concrete use of AI, and gives precise insights (from leading foresight firms), while taking into account the challenges and precautions to be taken upstream.
The author
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2024 “AI, bots and algorithms: the new tools of the cosmetic industry”, english version, L’Observatoire des Cosmétiques’ edition (September 2024), 15 pages (ISBN: 978-2-493362-19-3), PDF format.
