While cosmetics have become the new refuge for consumers under stress, the skincare industry is pushing back the boundaries of its territory.
For many years, the industry has strived to offer products to achieve a physical ideal that is (often) hard to attain. Those days are gone.
Today, it’s no longer a question of fighting the signs of aging, but rather of welcoming them with kindness. The cosmetics industry aims to be a daily ally.
Brands offer products to please the body and the senses.
As a result, they are beginning to take an interest in new concepts. For example, oral care products are booming. So are those that promise well-being, relaxation or serenity…
The author
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2024 “The new frontiers of skincare”, english version, L’Observatoire des Cosmétiques’ edition (September 2024), 31 pages (ISBN: 978-2-493362-23-0), PDF format.
