As important as the wave of eco-responsibility that is sweeping through the cosmetics industry, the digital revolution is underway.
For several years now, new technologies have been an integral part of our lives. The young generations are hyper-connected and to hope to seduce them, we must learn to speak the same language as them.
Covid-19 has also played an important role in the digitalization of the industry. To compensate for the closure of stores, consumers have massively turned to e-commerce. This is a real challenge for the players in the sector, as they must now be able to offer an online shopping experience that is as good as that of physical distribution.
The digital revolution does not only concern the distribution of products, it also opens the doors to new concepts and new uses.
Artificial intelligence is gaining ground in the beauty sector and offers interesting perspectives such as the creation of hyper-personalized treatments, ranging from make-up to hair care, including fragrances.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2022 “The Digital cosmetic”, english version, L’Observatoire des Cosmétiques’ edition (Avril 2022), 32 pages (ISBN : 979-10-92544-97-8), PDF format (2,7 Mo).
