The year 2024 opens against a backdrop of unprecedented crises. While climate issues are becoming increasingly critical, consumers are also facing galloping inflation.
These events are having a direct impact on the way the general public consumes. Individuals are trying to adopt sustainable habits. In fact, they are increasingly looking for brands with ethical values and a commitment to the planet.
However, this quest comes up against another reality: inflation.
As prices continue to rise, consumers are reviewing their priorities. For them, the most important thing is to preserve their purchasing power as much as possible. As a result, they no longer hesitate to seek out bargains, preferring less expensive alternatives to the products they usually use.
In the midst of the prevailing gloom, contemporary consumers feel a growing need to re-enchant their daily lives. Faced with an often anxiety-provoking reality, they are looking for novel in-store experiences.
Individuals need to escape and take time out. As far as the beauty industry is concerned, expectations are high: citizens want industry professionals to offer fun, sustainable, affordable and ever more inclusive skincare. In 2024, beauty is no longer monochrome, it’s plural.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2023 “Trend 2024: a consumer in crisis”, english version, L’Observatoire des Cosmétiques’ edition (January 2024), 18 pages (ISBN: 978-2-493362-15-5), PDF format.
