The evolution of cosmetics trends reflects the upheavals in contemporary society. Consumers are subject to a multitude of crises (economic, social and ecological), creating a climate of permanent stress. In this uncertain context, cosmetics are asserting themselves as a refuge.
More than ever, consumer expectations are evolving. They are looking for routines that nurture their psychological and physical well-being.
As a result, perceptions of beauty are shifting away from the canons that have long reigned. More and more consumers are embracing their imperfections and even valuing their uniqueness.
They are also better able to cope with ageing. It’s no longer a question of fighting the signs of time, but of aging with serenity and positivity.
These changes are redefining beauty standards, placing the emphasis on authenticity, benevolence and self-respect.
This Minibook sheds light on the movements that will shake up the beauty industry in 2024, while keeping an eye on the trends that are likely to take hold in the years to come.
The author
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook “Trends 2024: when cosmetics go hand in hand with authenticity”, english version, L’Observatoire des Cosmétiques’ edition (September 2024), 27 pages (ISBN: 978-2-493362-24-7), PDF format.
