In an unstable economic climate, the act of buying has become a delicate exercise, and the cosmetics industry is no exception. The current economic crisis has imposed significant challenges on consumers, calling into question their purchasing habits, including those related to beauty products. The purchase of cosmetics, once considered an accessible pleasure, has become a more considered decision, and sometimes even an unaffordable luxury for some.
Despite the tense economic situation, one constant remains: consumers’ desire to take care of themselves. Faced with austere economic realities, they are seeking to reconcile their tight budgets with the desire to pamper themselves.
There are a number of strategies for achieving this, and this Minibooks helps you take stock of them in order to understand the general public.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2023 “The beauty of difficult month-ends”, english version, L’Observatoire des Cosmétiques’ edition (November 2023), 18 pages (ISBN: 978-2-493362-13-1), PDF format.
