This Minibook details the expectations of these different consumers, explains how they use cosmetics, and explains how they approach beauty.
It also helps to dispel certain preconceived ideas, providing a more realistic view of markets with which we are not necessarily familiar.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2023 “CosmetoWorld: Trends in China, the United States and Great Britain”, english version, L’Observatoire des Cosmétiques’ edition (August 2023), 18 pages (ISBN: 978-2-493362-05-6), PDF format.
