Bulk sales have long remained a niche distribution method, confined to specific points of sale and reserved for food products. Today, it is becoming more than trendy, when it is not a must.
62% of French households would like to be able to find more bulk products in their stores, and this concerns hygiene and beauty products for 43% of them, who would like to find their usual brands in bulk, in their usual stores.
But even more than the expectations of consumers who are more and more inclined to consume in a more responsible way, the various regulations (AGEC law, Climate and Resilience law…) have accelerated the democratization of this type of distribution, which has spread to the cosmetics sector.
Offering bulk or refillable cosmetics may seem easy, but certain constraints (regulatory, hygiene, training of sales teams…) make the process difficult and more complex than it seems.
The authors
A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.
A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.
Minibook 2022 “Putting order in the bulk”, english version, L’Observatoire des Cosmétiques’ edition (April 2022), 53 pages (ISBN : 979-10-92544-99-2), PDF format (3 Mo).
