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On the road to export

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The cosmetics industry is one of the key sectors of the French economy. According to official figures, the sector represents 24 billion in sales. Its power is also confirmed internationally: the industry generates nearly 15 billion in export sales.
But expanding abroad is not so easy. And to succeed, it is essential to have a well-honed strategy.

It is with this in mind that this databook was created. Conceived as a toolbox, it aims to help brands to export and to develop abroad.

English version - PDF format. L’Observatoire des Cosmétiques’ edition.

First of all, you have to determine the desired export zone.
Then comes the question of the regulatory framework: you have to make sure that you comply with the rules in force locally.
Last but not least, it is essential to calibrate your offer to the needs of a population whose expectations, needs and lifestyle change from what you are used to in your domestic market.

This databooks begins by taking stock of the most recent major international regulatory developments.
Several areas are highlighted: the United Kingdom in the post-Brexit era, the United States and China implementing their new regulations, Canada and the revision of its Cosmetics Regulations, New Zealand, the first country to ban PFASs… There are also detours to Brazil, Australia, Japan and California…
The second part focuses on a few promising international trends.

The authors

A graduate of the School of Journalism in Lille, Laurence Wittner is a freelance journalist specializing in the field of cosmetics. Co-founder of Monitor Cosmetics, she is the editor-in-chief of its supports.

A graduate of the European Institute of Journalism, Jasmine Salmi is a journalist specializing in the field of cosmetics. She joined the editorial team of CosmeticOBS-L’Observatoire des Cosmétiques in 2016. Her core areas of expertise are trends, eco-responsibility and the analysis of the beauty market.

Databook 2024 “On the road to export”, english version, L’Observatoire des Cosmétiques’ edition (last update: August 2024), 194 pages (ISBN : 978-24-93362-07-0), PDF format.