Daily Toothpaste

Manufacturer’s Presentation

Immediate & lasting whiteness
With 92% natural ingredients
Clinically proven efficacy

120 years of history…
At the end of the nineteenth century, Annette and Jean-Baptiste Barreau run a fashion store in Paris and are the first to offer their customers a toothpaste powder “chemist John Walton of Philadelphia”.
In 1915, they launched the now famous “Red Formula” on which appears a photo of their son André, a young opera singer, in Figaro costume in the Barber of Seville, and not in toreador as we often believe.
Still…
Because we believe that true beauty begins with a Diamond Email smile, we continue to innovate and offer you whiteness formulas with proven efficacy, while respecting enamel and gums.

That’s the magic of Diamond Diamond White

Since ancient times, charcoal powder has been used to clean teeth naturally and help restore radiance to a smile.
Discover the exclusive Diamond Active Vegetable Carbon Email formula to reveal a whiter smile instantly and lastingly.

Glossy Purple Paste Sweet mint aroma

1. Immediate whiteness
Its amazing mauve paste, with ingredients with instant whiteness, creates an optical contrast to sublimate your smile: your teeth immediately look whiter.

2. Long-lasting whiteness
This unique Diamond-Enameled Vegetable Coal Formula, a natural polishing agent, is gentle on enamel and gums and helps effectively remove stains from the enamel surface.
As the days go by, your teeth regain their natural whiteness for a long time.

3. Daily care
Enriched with fluoride, Coal’s toothpaste helps strengthen and take care of enamel day after day.
With its sweet mint aroma, it helps to find fresh breath.

Made in the EU