Himalayan Pink Salt & Vitamin E Toothpaste

Manufacturer’s presentation

Whitening care
Gum protection
96% natural origin formula
Mint flavouring
Clinically proven efficacy

120 years of history…
At the end of the 19th century, Annette and Jean-Baptiste Barreau run a fashion store in Paris and are the first to offer their clients a toothpaste powder “from the Philadelphia chemist John Walton”.
In 1915, they launched the now famous “Formule Rouge”, which featured a photo of their son André, a young lyrical singer, in a Figaro costume in the Barber’s Office in Seville, and not as a toreador as is so often believed.
Today still…
Because we believe that true beauty begins with an Enamel Diamond smile, we continue to innovate and offer whiteness formulas with proven effectiveness, respecting the enamel and gums.

That’s the magic of Enamel Diamond white.

At the heart of this new exclusive formula, Email Diamant has concentrated the riches of Himalayan pink salt, the natural salt known as the richest in minerals and trace elements, and vitamin E.
Discover MINERAL THERAPIST, a multi-action daily toothpaste for whiter teeth and gums. healthy.

Pale pink serum gel with gentle micronized polishing active ingredients.

1. Whiteness & purity
Lasting whiteness and teeth up to three shades whiter.
The combined action of sodium bicarbonate and micronized, enamel-friendly polishing active ingredients helps to clean teeth thoroughly and free the enamel from impurities that dull it.

2. Gum care and protection
The formula acts on the whole oral cavity for a global gum & enamel care:
• helps prevent inflammation and occasional bleeding gums, tartar and cavities.
• helps protect the gums by removing plaque.
• amplifies the natural remineralization process.
• neutralizes the effects of acid attacks.

*Clinical test on 61 people - 6 weeks - Results on 32 people - Average result: gain of 2.68 shades.
**with regular brushing.

Made in the United Kingdom