Wednesday, May 9, 2012Products news

Five cosmetic products to follow


The cosmetic industry is always innovating, learning from the female beauties the world over, or bringing back long-forgotten recipes. The recent years have been focused on micellar waters, B.B. creams or battery-operated mascaras. Do-all creams, anti-dark circles or peelings for hands. Some are now essential. Others have been available on shelves … for a short time … Marketing effect, come-back to the aisle end-caps or brand-new moves, here are five atypical products to follow.



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 1 - Lifting care for the upper eyelid

Everyone knows the eyes contour care that help in the decreasing of bags and softening of the dark circles. Here is the lifting care designed for the mobile part to prevent drooping eyelids, to regenerate this fragile area and provide an on-the-spot stretching effect prior to make-up. Asian women, eager to preserve their beauty assets, are fond of it and systematically use it in their daily care protocol.
In France, several references are now available in all the retail networks: Perfect Eyes Paupières , by Planter’s (pharmacies), Revitalift double lifting eye , by L’Oréal Paris (supermarkets), Gel tenseur paupières , by Biotic Phocea (beauty parlours, Internet), Sérum liftant paupières Protient Fortify , by Roc (pharmacies), Lift Activ CxP Yeux , by Vichy (pharmacies) , Upper Eyelid Lifter , by Bremenn (parapharmacies and Sephora perfume shops).
Not to forget: Gel Lift paupières , by Ekia, the first to be organic-labelled (Internet, organic specialties shops).

 2 - Hair mascara

After the classical mascara for lashes, back is the mascara for hair. Same useful life, same presentation. Widely used by hair professionals during fashion shows, it has been launched in 1997 by Dior ( Mascara …

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