On 4000 m² of exhibition space at the Palais des Congrès de la Porte Maillot, nearly 120 exhibitors and over 6000 visitors are expected. This new show, resolutely oriented business, will present a clear offer and provide a comprehensive source of information and solutions, exchanges, prospects, product discoveries and innovative services.

The great particularity of this event will lie in the very concept of the show, its true"DNA": spaces carefully sectorized by profession, which will allow visitors to quickly find the sharp answers to their requests in a coherent tour. The presence of a Pole of Experts will promote exchanges between practitioners on their business issues.

Exhibition highlights

During the show, Beauty Forum Paris offers several highlights, led by professionals of beauty and well-being.

The Beauty Focus
These professional training focuses, lasting 2h30, are designed for managers of health centres, beauty institutes and spas. These business focuses allow to take stock and to detail a particular problem. These interventions will put the client at the center of attention with a single objective: develop the business of the care center.

The Beauty Forum Connect It is a personalized networking program where exhibitors can meet face to face with key distributors and importers. It is also a highlight for buyers who will be able to find the ideal partner with the potential of a future leader. This programme will be held on Sunday 9 October from 17h to 19h (on registration).

The Pole of Experts It is a physical meeting place, to meet experts who will shed light on project leaders' recruitment issues, OPCAs, space planning, building an effective website, etc.

The Beauty Forum Awards It is the first national competition to promote the know-how of beauty and well-being professionals. Nine categories are represented: three Awards will be given per category as well as one"Coup de Cœur du Jury" Award. The awards ceremony will take place on Sunday 9 October at 7pm.

The program of the congress

During these two days, conferences are also organised for institute managers as well as beauty and well-being practitioners. They will address the perspectives of the beauty professions and the innovations to come and will be animated by the best specialists in the beauty and well-being professions. The programme is also resolutely business oriented.

Reinvent the customer journey to boost sales By Laure Labadens, Director Retail and Innovation L'Oréal Produits Professionnels, Tania Ruaut, Brand Director Essie Pro and Anne Beauchamp-Lorenzelli, Director Concept and Merchandising Carita / Decléor L'Oréal Professional Division will present the 7 key steps in the customer journey of their Emotion program. This conference will present in detail the reflection program conducted by the brand on the customer path within the hair salon and declineable to the aesthetic sector. This innovative concept has already made many followers.

Uberisation, our best enemy? By Denis Jacquet, co-founder of the Observatoire de l'Ubérisation Beyond the description of the action of some American companies which advocate a new model for the relationship between any service provider and customers, what is the possible impact of the ubérisation of the company? The beauty professions are among the top occupations affected. Risk or opportunity?

Recruit the ideal team, myth or reality? By Élodie Vialle and Stéphanie Dulac How to enhance the company to attract qualitative profiles - Recruiting Generation Y: Which communication axes? Hiring aids for recruiters - state of play and new aids to come 2017.

Mutation and regulatory evolution of the beauty and well-being sector By Régine Ferrère, President of the CNEP The CNEP will present the results of the ANSES report on the axes of the new legal framework and the regulation on machines and controlled acts.

NF quality services standard: why and how to be AFNOR certified? By Régine Ferrère, actor in the optics sector and AFNOR representative The benefits of certification. Advantages for the aesthetic sector. Feedback on the Optics sector.

Answers to the ten most frequently asked questions By a representative of the FEBEA A representative of the Fédération des Entreprises de la Beauté, an expert in scientific and regulatory affairs, will provide information on current regulations and frequently asked questions.

Aesthetics and medical beauty: a win-win partnership By Thierry Piolatto, Managing Editor of Anti-Age Magazine Esthetics professionals help fight against aesthetic alterations caused by illness and medical treatments. All of these actions are highly praised by health players. Feedback from positive action experiences and what can be expected from synergies in skills between aesthetic medicine and aesthetic practitioners.

To go further
- See the Beauty Forum Paris website .