Beyond Beauty Paris press release

For Claudia Bonfiglioli, International Director of the Informa group's beauty division, "Paris is naturally the capital of perfume, we want to give back its letters of nobility to perfumery, to creation, to master perfumers. This French-style perfume culture must shine throughout the world. To this end, we will deploy a dedicated exhibition space, named Beyond Beauty Fragrance, for all representatives of the sector, producers of raw materials;res, composition houses, glassmakers, cardboard makers, perfume brands… completed by a space of expression with a conference-debate on the creation with the noses of great houses, an olfactory journey, animations. On the occasion of the launch of Beyond Beauty Fragrance, a partnership with the Josephine Committee represented by Marie Huet, its president and Johann Vitrey, founder of SESAME, will focus on rare perfumery. They will also co-host 2 days of Masterclass on artistic perfumery. A real odyssey in honour of the authors' perfumery, the first meeting of rare perfumes in Paris."

The University of Rare Perfumes, a response to the market

"The major brands no longer dare to innovate, it is niche perfumers who approach the new territories with aplomb," according to journalist Anne-Laurence …