The Eco-Experts Congress presents itself as a space for exchanges and business meetings. With the theme"How to develop while remaining consistent with its values", it will decipher 6 eco-consumption markets, including organic and natural cosmetics. Conferences, round tables and expert interventions will be held on 3 December in Paris.
Summarizing Éco-Experts is simple, it is a day, a plenary round table and 6 parallel conferences, which will be the opportunity to develop the key issues of 6 eco-consumption markets : - ÉCO-FOOD : agri-food, organic, ethical and responsible products, - ÉCO-RESTO : commercial and collective catering, - ECO-NUTRITION: nutrition and food supplements,
- ECO-HOME: ecological products, healthy housing, - ECO-PACK : packaging and regulatory labelling, - ECO-COSMETICS: organic and natural cosmetics.
The day will allow a deciphering by sector of indicators, consumption trends, key figures, distribution strategies and marketing strategies, completed by prospective analyses at national and international level.
The cosmetic program
11h00 : Respect for the environment at lower costs - Business opportunity or shrinking market? - Does organic cosmetics meet consumers' new expectations? - Who benefits from the"eco-cosmetics" craze? - Green in cosmetics, between structural necessity, changes of angles and identity issues?
12h00 : Tour de table : the success factors of an organic brand - In a difficult economic context and a highly competitive environment, how did certain brands find the keys to success? - Clarification of offers, positioning and product-packaging promises - Concentration on the notions of pleasure, efficiency and seduction beyond the target's heart …
