This year´s Natural & Organic Cosmetics Conference, which will take place October 6 & 7, 2015, at the Ellington Hotel Berlin, will once again provide innovative impulses. Future-oriented scenarios, discussions with consumers, lateral thinkers and international experts will be the focal point of the program 2015.
Naturkosmetik Branchenkongress Press release
For the international market an annual growth of 10% for the next few years has been forecasted. The German market generated more than a billion Euros with natural and organic cosmetics last year – as a result the changes in the cosmengletics market are occurring at an even faster pace. In the saturated cosmetics market, the powers are shifting faster than anticipated. Evocative media reports about critical ingredients, the increasing importance of ethically motivated consumption and the questions about the expected ISO-guidelines are further fueling the market.
But does that mean 'Headed forward towards nature?' On one side the assortments are becoming greener, on the other hand committed consumers are expressing their sophisticated expectations. Within the market there is a great desire, consumers are reacting rapidly. Boundaries are becoming increasingly blurred, former achievements are not ensured.
The topics of the Natural & Organic Cosmetics Conference
• Natural cosmetics – organic cosmetics – near-natural cosmetics – who is in the lead?
• Brand or label – what´s the driving force?
• Natural/organic cosmetics and prestige cosmetics – what do consumers expect?
• Natural/organic cosmetics amidst niche and mainstream – Goodbye POS?
• Dedicated consumers – what needs …
