This year´s Natural Cosmetics Conference will be held September 27-28, 2016, at the Hotel Ellington Berlin. Once again, the conference puts the focus on trade topics such as digitalization and the forward-looking scenarios for industry and retail, international trendscouting, the effects of changing beauty concepts as well as an expert discussion about consumer protection with representatives from politics, associations and retail.
Natural Cosmetics Conference 2016 Press release
The radar of the cosmetics markets clearly shows two favourites that couldn´t be any more different: natural and organic cosmetics and high-tech cosmetics are the relevant growth areas in the cosmetics market.
The market is setting high standards. Primarily the new ambitious consumers are driving the market for natural and organic cosmetics forward. Amidst natural romance, self-staging and health issues, suppliers, retailers and newcomers are experiencing the challenge to consolidate their positioning. In addition, there is a differentiated international range of products on the lookout for marketing opportunities. Retail – stationary and online – is taking on an important role. Therefore it is particularly important to research how the segment of natural and organic cosmetics will continue to develop.
Topics of this year´s
Natural Cosmetics Conference
• Why natural cosmetics are the winners of digitalization
• Why health and natural and organic cosmetics are closing ranks
• Beauty 3.0 – how the concept of beauty is changing
• Consumer transparency – what can still be conveyed
• The segment of natural and organic cosmetics – how it may be expanded
• The pros and cons of palm oil in cosmetics
• New EU-framework regulations …
