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Tuesday, April 6, 2021Congresses

How to analyze the consumer of 2021?

Comment analyser le consommateur de 2021 ?

Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Research, explained how to decipher customers and perceive their emotions during the Sensory Summit organized by the Cosmetic Valley on March 18, 2021.

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