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Wednesday, June 1, 2022Experts

Creating a cosmetics brand in 2022

Créer sa marque de produits cosmétiques en 2022

As a developer of tailor-made cosmetic products, the Labosphere laboratory has requests for development that are as different as each other. Being able to develop products for existing cosmetic brands as well as to participate in the birth of new brands, Labosphere has noticed that the different professions in the cosmetic industry have changed a lot over the last 20 years. And the way to develop a new brand is no exception to this evolution.

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Many people dream of creating a new brand, new cosmetic products, because at first sight, developing cosmetic products seems to be an “easy” thing.
But sometimes, when you don’t master a field very well, it is essential to ask yourself the right questions and respect certain steps to see your project through and avoid the pitfalls.
Here is a (non-exhaustive) list of the important steps and some wise advice for all those who want to start.

1. Market analysis

Without being an economic professional, it is important to make an overview of the cosmetics market in Europe and in the desired marketing areas, both to date and in the future.
Which products are on the rise? Which ones have had the highest percentage growth? This will already give a first trend and a way to evaluate if the project corresponds to the consumers’ expectations.

2. Some good questions to ask yourself

Why do I want to develop my brand? What are my expectations? What is missing in the market today? How can I make a difference? In which market(s) will my brand be sold?

These questions are more than fundamental. Labosphere has often realized, when requesting a quote or meeting, …

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