Today’s cosmetics industry prides itself on regularly creating new concepts or inventing new positioning. Nowadays, it is common to find, in the so-called indies-brands, concepts that appeal above all to creativity. It would be wrong to believe that these practices are new and only concern the start-ups of the moment. “The old cosmetics’ was not outdone. The analysis of sometimes very old practices is a very attractive source of inspiration, even if they are less ‘poetic’ than some we see today. Today, I propose you to discover, or rediscover, gemmo-cosmetics, from its different angles, from buds to precious stones, different ideas but all bearing the same name. As well as the history of what some have called the plant placenta.