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Monday, July 13, 2020Experts

Looking for a natural product? Okay, but which natural?

Envie d'un produit naturel ? D'accord, mais quel naturel ?

All the market research agencies say it: the Covid-19 crisis did not really give rise to new trends, but it strongly amplified all those that already existed and which the pandemic made even more relevant. The desire for naturalness is one of them. Even if it can cover quite diverse notions. How do you define a natural product? Explanation by Estelle Dehier, from the Labosphere laboratory.

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~ 6 minutes

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