China Beauty Expo (CBE), held its 19th edition from 7th to 9th of May 2014 in the prestigious Shanghai New International Expo Centre. The fair reported excellent results, meeting expectations and going far beyond. CBE confirmed its leading position as a world-class trade platform for international beauty companies. This success was driven by the fast growth of the beauty market in the Asia-Pacific region, with China at the center. Over two decades of existence, CBE has strenghtened its position as a major actor in the booming Chinese economy.
The Creative Beauty Paris Press release
Key figures show how China Beauty Expo 2014 has been widely welcomed and professionaly organised:
•
252,200 visitors
from 80 countries and regions.
•
6,433 booths
up to international standards (+12.5% from 2013).
•
1,837 companies
(+10.9% from 2013).
•
127,000 sqm of exhibition area
, in 11 halls.
•
Media coverage
by over 80 local and international TV channels, magazines, newspapers, major websites and opinion-makers blogs.
•
Increased presence of country pavilions exhibition area (France +53%, Germany +36% from 2013), several countries represented (Italy, Spain, Singapore, Thailand, Korea…).
From National to International
With companies from all mainland China still very present and active on the local scene, this year was marked by significant development of international exchanges. Cosmetics ‘star-countries’ such as France, Japan, Korea, Italy, Germany were represented with hundreds of brands from the most established to the newest. A new factor is the strong dynamism of Asian countries such as Thailand, Singapore, Vietnam, Malaysia, where cosmetics market is expanding and upgrading. CBE is now a hub for Asian buyers meeting Western brands, for Chinese companies going international, and for all professional buyers and suppliers from all over Asia meeting in the same …
