An increasing number of cosmetics brands position themselves on the cosmeceutic segment. But what does this term refer to, exactly? What realities does it correspond to? And how are these products perceived by consumers? Thierry Piolatto, Director of Anti-âge Magazine, and Garance Ferbeck, of Harris Interactive, a polling company, relied on an exploratory study conducted in early 2015 to answer these questions during their conference at the 2015 Beyond Beauty show.
‘It can be tricky to define the term “cosmeceutics”’, Thierry Piolatto started. ‘To some people, it can refer to products derived from medical aesthetics or aesthetic medicine, while to others, it is more associated with a professional distribution channel, just like for dermocosmeceutics, which are sold following a consultation or in pharmacies’.
As a result, the Harris Interactive study, which consisted of an online questionnaire designed for 985 French women aged 15+, was mainly to:
• Identify French women’s representations of this skincare category
• Evaluate their level of knowledge of it
• Assess their level of information on this topic and identify expectations and any possible brakes in this field
Women’s beauty pathway
Nine out of ten of the women surveyed regularly use a face care product, even if the most ‘technical’ and specialized, like eye contours or serums, are less frequently used.
Here are the detailed results:
• 88% use a day cream (84% at least once a week, 73% every day)
• 74% regularly apply facial masks (32% at least once a week)
• 63% use a night cream (47% at least once a week, 33% every day)
• 62% are used to lotions (45% at least once …
