The Fédération des Entreprises de la Beauté (FEBEA) has just published the results of a study, conducted at its request by the IPSOS Institute, on the perception of French cosmetic products and companies. While 82% of them consider that this sector plays an important role for France's image, the study also reveals that most consumers have a partial vision of what cosmetic products are.
What relations do the French have with cosmetic products? Do men and women have the same expectations and the same view of this sector? What products are considered cosmetics? These are the questions highlighted in this study, conducted from November 28 to December 4, 2014*.
National pride, a guarantee of well-being
Cosmetics has a very positive image, associated with innovation, economic dynamism and the country's international influence.
For 82% of French people, the sector plays an important role in France's image: - 86% consider the world of cosmetics as an innovative sector that contributes to the evolution of research; - 63% recognize its major role as a provider of jobs throughout France; - 57% consider that it illustrates French heritage and know-how in the world.
On a personal level, far beyond the functional benefits expected, cosmetic products are considered to have a positive impact: - on the well-being of their users: 79%, - on the image they reflect of themselves: 74%, - on self-confidence: 66%.
Variously appreciated and little known products
Useful or futile? The survey highlighted a very different perception of cosmetic products between men and women. - Confidence: 62% of women have confidence in the sector, compared to …
