The wheel of textures developed by SEPPIC is structured around four major consumer profiles, which correspond to the emotional states they usually experience.
• ‘Minimalists’ feel the need to be reassured. Due to the stressful context of the cosmetics industry, the applications dedicated to ‘harmful’ ingredients, or the ‘free from’ or ‘Do It Yourself’ trends, these consumers seek simple or even basic formulas, with a return to frugality. To them, texture solutions must be minimalist.
• ‘Nude Skin’ consumers look for naturalness, but also for a beautified ‘nude skin’. Here, purity, simplicity, transparency, and lightness are key words…
• ‘Cocooning’ consumers want to feel unique and pampered. And this involves comfortable textures combining protection, softness, but also richness and shininess.
• Lastly, ‘Oxymorons’ cultivate a harmony of paradoxes. This emerging profile gathers more and more enthusiasts longing for more fun and surprises. They are keen on texture transformations and like their emotions to be stimulated.
For each of these profiles, SEPPIC has defined major characteristics to associate them with the corresponding raw materials in the group’s portfolio.

Minimalists

Their expectations can be defined by three characteristics.

Short labels
They are reassuring because they look simple and require the use of …