In the first six months of 2016, nature-inspired cosmetics have been in the lead in regard to growth. Natural and organic cosmetics are showing stable growth, but had to deal with 2 percentage points less turnover than nature-inspired cosmetics. The latest market data – collected for the first time by the German Institute for Retail Research – will be presented during this year´s Natural and Organic Cosmetics Conference in Berlin.
Compared to the previous year, the market for organic cosmetics has grown in the first six months by 4%. After a particularly strong year 2015 with 10% growth, this number grabs the attention. The figures illustrate the changes in retail. A differentiated analyse through all distribution channels can be found in the current Natural and Organic Cosmetics Trade Monitor 1st half-year 2016, which is published by the consulting company naturkosmetik konzepte owned by Elfriede Dambacher in cooperation with leading market research companies.
Natural and organic cosmetics are gaining ground foremost in perfumeries and department stores. Drugstores, the largest distribution channel in Germany with a market share of 40%, also show stable growth of 6%. Pharmacies continue to decline, and the two traditional channels, specialized organic retail and health food stores, are stagnating. In online retail, natural and organic cosmetics are flourishing.
The Natural and Organic Cosmetics Conference will feature the latest market data. It will also be the place for an intensive discussion about the development of the industry. While natural and organic cosmetics are growing on a high level, this development necessitates a comprehensive reassessment of the current approaches.
Two relevant aspects playing a role in the development of …
