Today, there are multiple sources of innovation in cosmetics, driven by our lifestyles, the study of the microbiome, aesthetic medicine, cutting-edge technologies, connected objects… Claudie Willemin, President of the IFSCC, presented a conference at the Cosmetic 360 show to make an update on this issue.
Claudie Willemin, President of the SFC (French Society of Cosmetology) from 2012 to 2015, is a Senior Scientist Manager at L’Oréal. And it is as the President of the IFSCC (International Federation of Societies of Cosmetic Chemists), a global federation dedicated to international cooperation in cosmetic science and technology, that she took part in a session of conferences on innovation at the Cosmetic 360 show.
Claudie Willemin started her presentation by giving the definition of innovation as laid down by Gilles Garel, Professor at the CNAM (a French prestigious higher education establishment), Innovation Management chair holder, and co-author of The Innovation Factory (published by Dunod in 2012): ‘Innovation is the process of introducing something into a well-established world, of transforming an invention into a product or service sold on the market or made available to society’.
Today, there are a lot of drivers to innovation in cosmetics. Claudie Willemin structured her presentation around an inventory of the main ones, which she illustrated with examples already launched on the market.
Multifunctionality
‘Multifunctional products offer convenience, simplify beauty rituals, and provide numerous benefits’,
the speaker started as a reminder.
‘At first, there were BB creams, and now there is a disruptive innovation …
