Organized regularly in the heart of Paris by Sylvain-Romain Cotte ( SRC Consulting ), the sessions of the Matinales de la Cosmétique are breakfasts of information and exchanges on current cosmetic topics. On 16 December 2015, consultant Martine Jouannic (JM Conseil) will lead this 42nd session, entitled "Cosmetic claims: towards a restriction of marketing creativity?", around coffee and pastries.

Between a final assessment of the compliance of cosmetic claims published by ARPP in September 2015, which is positive for the industry, and the July 2016 deadline for the European Commission to publish a report on their use (before possibly deciding on a change in the rules governing them), cosmetic claims are still under scrutiny.

During this meeting, Martine Jouannic will give some essential advice on how to "stay in the nails". Among its recommendations: the moderate use of the words "without", and a call to marketing services. " Marketing must be unbelievably imaginative ", she told the Observatory of Cosmetics. " Above all, it is a question of claiming only things that do not have concrete repercussions. Because then, they must be demonstrated, at the risk of having to build very heavy evidence files. It is therefore better to remain …