New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator serving the internationalisation of the French economy), which focuses on cosmetic exports. With the summary sheet of presentation of the cosmetics market in India.
A growing market
The cosmetics sector offers many interesting opportunities for market players. The cosmetics industry is one of the most dynamic sectors in India. Several factors contribute to this positive evolution of the market: a growing urban population, the emerging middle class now estimated at 150 million, women becoming more active outside the home and therefore financially independent, and the rise of the Indian film industry are the main drivers of growth, among others.
The size of the cosmetics market was estimated at 2.6 billion euros in 2013/ 2014 compared to 4.2 billion euros in 2012/2013. This slowdown was observed due to the sharp devaluation of the local Indian currency in 2014. On the other hand, firms give different statistics on this industry which is still relatively unorganized. The cosmetics sector has grown between 15% and 20% per year in recent years and is expected to continue to grow at this rate by 2017.
The growth segments Skin care, make-up, the range of products adapted to men, herbal products, dermocosmetic products, treatments administered in beauty salons and spas, hair products. The fragrances and deodorants segment is almost saturated as all the major brands are already present in India. However, …
