The Union for Ethical BioTrade is a non-profit association that promotes the "Sourcing with Respect" of ingredients that come from biodiversity. Members commit to gradually ensuring that their sourcing practices promote the conservation of biodiversity, respect traditional knowledge and assure the equitable sharing of benefits all along the supply chain.
Since 2009, every year, it releases its biodiversity barometer, in partnership with IPSOS. Within five years, 31,000 consumers from eleven countries (Germany, Brazil, China, South Korea, USA, France, India, Japan, Peru, Switzerland and UK) have been interviewed online. “This barometer is a major source of information regarding the trends on the awareness to biodiversity. The results show a growing conscientiousness , but also that the respect of the biological biodiversity is a source of extraordinary business on the planet scale,” said Braulio Ferreira de Souza Dias, the executive secretary of the Convention of Biological Diversity. It details how the beauty industry provides guidance on its data about the biological diversity, and, further, explains the aims of the Strategic Plan of the United Nations Convention on Biological Diversity (CDB.)

Have you ever heard about biodiversity?

This is the first question asked the consumers for this barometer, from 29 January to 14 …